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Amazon Urges Shoppers to Order Early to Avoid Shipping Delays
The pandemic has pushed shoppers online, constraining the company’s ability to ship late orders to customers on time.
Photographer: Thorsten Wagner/Bloomberg
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In the Before Times, Amazon.com Inc. flooded the web with come-ons encouraging people to snap up deals on Black Friday, Thanksgiving and Cyber Monday. Last year, for example, the company targeted procrastinators by pledging to whisk orders to them in one day or less.
But this isn’t a normal year. As the pandemic pushes shoppers online and Amazon braces for an orgy of buying, its marketing team is encouraging shoppers to order now and still score “Black Friday-Worthy Deals.”