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‘Work-From-Home’ Professionals Watch Two Hours More Daytime TV

  • Many viewers keep the sound on while working, Nielsen says
  • Kids see bigger jump in TV watching after schools move online
Daytime has become a second prime time for total TV consumption among many former office professionals.Photographer: Daniel Acker/Bloomberg
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Professionals working from home during the pandemic are spending two hours and 10 minutes more per week watching TV during the day than they did before the coronavirus struck.

Overall, workers are watching 21% more TV on weekdays between 9 a.m. and 4 p.m., or about 26 minutes more per day, according to data from an October survey released Tuesday by Nielsen, the research firm.