Screentime
Spotify Soars to Record Amid #2020Wrapped Buzz
- Rogan podcast now marketed as exclusive to the platform
- App store ranking jumps to nine from 27, Evercore says
This article is for subscribers only.
Spotify Technology SA climbed as much as 16% Wednesday to an intraday record after the Joe Rogan podcast became exclusive to its platform, and it generated buzz with a feature that lists users’ top music of 2020.
“The Joe Rogan Experience” is now being marketed as an only-on-Spotify podcast, giving the company a new way to lure listeners. The show holds the top spot for the most popular podcast of the year, Spotify said on Tuesday. The company said in May that the podcast would become exclusively available on the platform later this year.