Consumer
U.S. Fears Mass Boycott as Chinese Turn to Homegrown Brands
A wave of nationalism sweeping the mainland could be bad news for Western brands.
This article is for subscribers only.
When a Chinese automaker set out to find a celebrity endorser for its new electric cars earlier this year, the talent agency it tapped suggested Captain America actor Chris Evans. Signing up one of the stars of Avengers: Endgame, the highest-grossing film of all time, would be perfect for a splashy global ad campaign, the agency figured.
The proposal got a hard pass.