Game Studio’s Fortunes Rest on Dystopian 2077 With Keanu Reeves
- First reviews expected on Monday before Thursday’s release
- Analysts expect game to become one of all-time top sellers
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Eight years after first being announced, with three missed deadlines and roughly $130 million spent, CD Projekt SA’s Cyberpunk 2077 is finally coming to market. And with the stock soaring in anticipation of the release, the pressure is on for a good reception from gamers.
The Polish independent studio has a lot riding on its new franchise, given the scarcity of its releases. While smaller games, expansion packs and its own sales platform provide revenue in between releases, its previous major title came out in 2015. That contrasts with several high-profile releases each year from rivals such as Ubisoft SA and Activision Blizzard Inc.