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Netflix Plans to Double Spending on Original Content in Asia
- U.S. giant facing stiff competition in crowded Asian market
- Streaming companies luring Asian viewers with cheap packages
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Netflix Inc. is planning to double its spending on original content in Asia next year to help stay ahead in a crowded streaming market, where billionaires including China’s Pony Ma and Hong Kong’s Richard Li are seeking to expand their presence.
After producing widely watched Asia shows such as the Korean zombie period thriller “Kingdom” and reality series “Indian Matchmaking,” the world’s largest streaming platform is seeking to cement its stronghold in a region that’s seen the fastest growth in subscribers, said Minyoung Kim, Netflix’s vice president of content.