Google Says New AI-Powered Search Update Is ‘Huge Step Forward’
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Google is injecting its search engine with new technology to better interpret the billions of web queries it handles every day, a change top executives described as one of the most significant in the company’s history.
This shift, announced Friday, moves the world’s biggest search engine from spitting out results based on keywords to “something closer to language,” said Ben Gomes, the search chief for Alphabet Inc.’s Google. “We’re very far from solving the problem fully, but this is a huge step forward,” he said at a press briefing.