Apple Launches $550 Over-Ear Headphones Into Crowded Market
- Over-ear Airpods Max will come in many colors, arrive Dec. 15
- New high-end product will enter market dominated by Bose, Sony
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Apple Inc. launched its first over-ear headphones, entering a competitive market dominated by rivals such as Bose Corp. and Sony Corp., and expanding its push into accessories to supplement revenue generated by its signature iPhone.
The pricey $550 headphones include wireless pairing and noise cancellation, like many on the market. They go on sale Tuesday and start arriving Dec. 15, Apple said on its website. The company touted superior audio quality, ear cups that independently pivot and rotate, and 20-hour battery life in its announcement.