Amazon Hit by EU Complaint, Faces New Probe Over Sales

  • EU objections lay out evidence in Amazon sales platform probe
  • EU move raises risk of fines or changes to Amazon’s business
Photographer: Thorsten Wagner/Bloomberg
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Amazon.com Inc. became the European Union’s latest Big Tech target as regulators escalated a case into how the U.S. giant uses rivals’ sales data and added a new probe into whether it unfairly favors its own products.

The European Commission said it suspects Amazon violated antitrust rules over its use of business data from independent sellers on its marketplace that could benefit the company’s own retail arm. The EU regulator will also investigate how Amazon picks products for a prominent “buy box” that drives sales and may push retailers to use its own logistics and delivery services.