Energy & Science

Solving America’s Solar Inequality Starts In the Neighborhood

Kristal Hansley runs a community solar business and wants to bring renewable energy to low-income households.

Founder and CEO of WeSolar Kristal Hansley

Founder and CEO of WeSolar Kristal Hansley

Photographer: Jared Soares for Bloomberg Green

The indifference of middle-aged, White car salesmen gave Kristal Hansley her start in green energy. She had just finished a stint on Capitol Hill in the summer of 2017, when she started working at a Chevy dealership outside of Baltimore. She was the only Black woman on the showroom floor. Her coworkers, mostly White men, were more interested in selling Corvettes and Silverados than the electric vehicles on show. So Hansley carved out a niche selling Bolts and Volts, making a dozen sales of the electric models every month.

“It was a key moment,” Hansley says. “I got a front row seat of who gets to benefit from green rebates and other incentives. Mainly wealthier people.”