Economics
Inflation Anxiety Awaits Europe as Businesses Ponder Prices
- Demand for services such as hairdressers, hotels set to jump
- But job losses, supply gluts may keep business owners cautious
Photographer: Laurel Chor/Getty Images
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Europe’s consumer-facing companies face a critical choice for when the pandemic passes: should they exploit the expected pickup in business by raising prices?
There’s likely to be a rush to hairdressers, restaurants and tourism agencies reopening when virus restrictions end, fueled by pent-up demand and a hoard of cash accumulated after more than a year of forced saving.