The Office Is Reserved for Creative Minds in Lego’s Covid Plan

Photographer: Chris Ratcliffe/Bloomberg
Lock
This article is for subscribers only.

Lego A/S has redefined the concept of the “office worker.”

In an effort to adapt to the pandemic, Europe’s biggest toymaker has been reserving precious office space for its most creative people: the designers who need to play with toy bricks and invent new Lego ideas to keep kids entertained. To make space for Lego’s definition of an essential worker, staff in other departments have been asked to stay away.