Liam Denning, Columnist

Elon Musk Is Tesla’s ‘Technoking’ Now Because of Course

Elon Musk’s new title is the latest distraction for a company that’s already had too many.

March 15, 2021 at 9:37 AM EDT

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

Elon Musk, Technoking.
Photographer: FREDERIC J. BROWN/AFP/Getty Images

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No. No no no. Come on. I don’t want to write about Elon Musk calling himself “Technoking” in a new SEC filing. It isn’t just that the name is cringeworthy; I feel like maybe I saw someone with a name like that perform at Brixton Academy 20-odd years ago. It isn’t that Musk also got his Tesla Inc. CFO to take on the title “Master of Coin,” which conjures an image of dudes LARPing in fleece vests.

I just don’t want to fall into the trap. You know the one. The attention-span trap.

Before it’s here, it’s on the Bloomberg Terminal

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