Screentime
Facing Post-Trump Slowdown, New York Times Eyes $100 Billion Games Market
A veteran of FarmVille and Words With Friends looks to entice more subscribers with non-news diversions
The most searched-for terms on the New York Times website last year weren’t “Trump” or “Biden” or even “coronavirus.”
They were “crosswords” and “Spelling Bee,” the name of the Times’s online word game — part of the newspaper’s attempt to grab a bigger piece of the $100 billion market for mobile games.