Porsche is small but highly lucrative
Volkswagen’s sports-car brand could be worth a fortune
PORSCHE’S ALLURE to car buyers is built on the growl and scream of its internal-combustion engines. That is why the firm elected not to build the Taycan, its brand-new all-electric model, at a spacious fresh site but instead cram production into a plot at its headquarters in Stuttgart, hemmed in on all sides by suburban housing. Its boss, Oliver Blume, explains that building the Taycan next to the 911 will reassure customers that the new car will embody a sporting image to compare with the model that made Porsche famous.
This article appeared in the Business section of the print edition under the headline “Profit motor”
Business
September 14th 2019
From the September 14th 2019 edition
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