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How the Pandemic Made Lamb More Popular in America
A year ago, lockdowns crushed Easter, restaurant and cruise-ship sales all at once. Then a strange thing happened in U.S. kitchens.
Traditional Easter and Passover lamb-centered meals mark peak season for the often overlooked protein. But one year ago, the arrival of the pandemic sent the U.S. lamb industry into a tailspin.
Lockdowns had an immediate, catastrophic effect as holiday dinners suddenly became sad Zoom calls. The initial drop in demand at lamb’s biggest time of year dealt a body blow to the industry. The second largest U.S. lamb processing plant, Mountain States Rosen in Greeley, Colorado, filed for bankruptcy on March 19, 2020.