Unmade in China: H&M CEO Helena Helmersson’s Terrible Year
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Only 14 months into the role, Hennes & Mauritz AB CEO Helena Helmersson has already suffered more challenges than some long-time CEOs face during their careers.
She faces the brunt of the Chinese government’s ire against clothing retailers who criticize human rights abuses in the cotton-producing Xinjiang region. The timing couldn’t be worse for Helmersson, who’s been busy navigating mass store closures amid pandemic lockdowns while trying to manage its stockpile of clothes.