Voting Fight Signals a Rupture Between Big Business and the GOP

Trump’s racialized politics made it harder for Coca-Cola, Microsoft, and other corporations to stay on the sidelines.

Demonstrators outside the Georgia State Capitol in Atlanta on March 8.

Photographer: Megan Varner/Getty Images
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Like so much else in American politics, the corporate backlash to Republican-led voter-suppression bills in Georgia and TexasBloomberg Terminal is a direct consequence of Donald Trump’s presidency—in this case, the manner in which it ended.

Companies from Coca-Cola Co. to Delta Air Lines Inc. to Microsoft Corp. and dozens of others have condemned a wave of new voting restrictions pushed by Republicans to limit or ban absentee voting, mail voting, drop boxes, and even providing water to people standing in line to cast their ballot.