New Asahi CEO Sees Post-Pandemic Bounce in Super Dry Beer Demand
- Katsuki wants Super Dry to break into top 10 beers by 2030
- Asahi losing ground domestically, digesting acquisition spree
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Even after losing domestic market share to rivals and seeing profits drop 30% last year, Asahi Group Holdings Ltd.’s new Chief Executive Officer thinks its flagship Super Dry beer can break into the top 10 of global brews by 2030.
The goal, which would mean vaulting up from its current No. 19 spot among beers in terms of volume, is achievable through a focus on urban drinkers in Europe and China, and a return to normalcy in the near future with vaccinations, said Atsushi Katsuki, 61, who took the reins at Asahi last month.