Apple’s App Store Had 78% Margin in 2019, Epic Expert Says

  • Apple: Calculations are “simply wrong,” will refute in court
  • App Store’s profits at heart of allegations of Apple monopoly
Photographer: David Paul Morris/Bloomberg
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Apple Inc.’s App Store had operating margins of almost 78% in fiscal year 2019, according to testimony from an Epic Games Inc. expert witness based on documents obtained from the iPhone maker.

The figure comes from Ned Barnes, a financial and economics researcher, who said he obtained documents “prepared by Apple’s Corporate Financial Planning and Analysis group and produced from the files of Apple CEO Tim Cook.”