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HBO Max Will Sell a Lower-Cost Tier With Ads for $10 a Month
- Move could broaden the appeal of one of the priciest services
- WarnerMedia CEO said ad revenue can make up for lower price
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HBO Max with commercials will cost $9.99 a month, a bet that the streaming platform can reach more subscribers at a lower price and make up the difference with ad revenue.
The lower-priced tier will launch in the first week of June, HBO Max’s parent, AT&T Inc.’s WarnerMedia, said Wednesday. Consumers can still choose the ad-free version at $14.99 a month.