Ferrari Pitches $500,000 Hybrid Supercar as a Bargain for Daily Driving

The main thing Ferrari will tell you about the 2021 Ferrari SF90 Stradale is how much of a bargain it is.

The arithmetic requires some squinting around the edges of elitism and a healthy injection of relative logic. It goes like this: The two-door coupe is the second hybrid from Modena, Italy’s crown jewel, the first being the La Ferrari of 2013. That car, which had 950 horsepower, cost more than €1 million ($1.2 million) when it debuted, and examples today sell for $4 million (and an additional million for the convertible version). The new SF90 Stradale, with 986 horsepower, starts at the breezy bargain basement price of $507,300. (One fine distinction: The SF90 is a plug-in hybrid, while the LaFerrari does not plug-in.)