It’s No Longer Goodbye Forever If Your Luggage Is Lost or Stolen
At 1.26 inches in diameter, the Apple AirTag, here with a Hermès luggage tag, is slightly larger than a quarter.
Photographer: Victor Prado for Bloomberg Businessweek
When Apple Inc. premiered its iPhone in 2007, it wasn’t inventing the cellular phone or even the smartphone. But the company revolutionized communication with a product that’s since been improved by leaps and bounds. Likewise, with its AirTag location tracker (starting at $29), the $2 trillion tech giant hasn’t created a category; it’s rethought an existing item to outpace its competitors in convenience and attractiveness. Nestled into an Hermès leather key ring ($349) or luggage tag ($449, as shown), the circular metal disk becomes a stylish bangle that’s startlingly useful in its simplicity and ability to reconnect lost or stolen objects, such as a suitcase, a golf bag, or even a car.
THE COMPETITION