Investing

Influencers Are Luring Investors Flummoxed by Meme Stonks and Options

With the rise of free, fast trading from your phone, demand has surged for information about creating wealth, not just managing it.

Dixon Wixted displays the Asset Entities app.

Photographer: Adam Glanzman/Bloomberg

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The U.S. was already doing a poor job of teaching people how to manage their money. Then meme stonks came along.

Now with everyone desperate for financial advice, a deluge of new companies and their influencer leaders are all at your service, fighting to be the first place you turn to chat about stocks, budgets or finances — at times, for a fee.