Investing

Krispy Kreme Starts Trading Today. Should You Invest?

The doughnut chain was valued at $2.78 billion in its IPO listing. Here’s what to know before adding shares to your portfolio. 

Photographer: Angus Mordant/Bloomberg
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Krispy Kreme doughnuts are hard to resist. But should you pick up the company’s shares or pass on them?

The purveyors of sweet, glazed treats hit public markets Thursday after raising $500 million in an initial public offering this week. That was below the $640 million the company had initially hoped for. Shares opened at $16.30, or 4.1% below the IPO price of $17 in morning trading in New York, before surging and closing at $21, or 24% above the IPO price.