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#BoycottHeineken Trends After Brewer Celebrates Vaccines
Photographer: Akos Stiller/Bloomberg
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Heineken NV ran a minute-long ad on social media Thursday showing senior citizens dancing in a nightclub and racing to take a dip at a nearby beach. It ended with the message, “The night belongs to the vaccinated. Time to join them.”
By Friday, bands of aggrieved users on Twitter were threatening to #BoycottHeineken. Some uploaded videos of themselves opening bottles of the brewer’s namesake lager and pouring it down their kitchen sinks in protest. Others described the ad as pro-vaccination propaganda.