Transportation

Traffic Crashes Are Getting Worse. Car Ads Are Part Of the Problem.

What if car companies were banned from boasting their trucks can “conquer,” “intimidate” and “thrill”?

The reveal of the 2018 Dodge Challenger SRT Demon sports vehicle ahead of the 2017 New York International Auto Show (NYIAS) in New York. 

Photographer: Mark Kauzlarich/Bloomberg

A few months ago, Dodge posted a tweet: “Fill in the blank. More horsepower means more _____.”

The U.S. Twitterverse immediately responded with the reality of living in a country where traffic crashes kill nearly 40,000 and injure over four million people every year: