Apple Races to Temper Outcry Over Child-Porn Tracking System
- Company prepares employees for questions about new approach
- Apple also will have an independent auditor assess the feature
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Apple Inc. is racing to contain a controversy after an attempt to combat child pornography sparked fears that customers will lose privacy in a place that’s become sacrosanct: their devices.
The tech giant is coaching employees on how to handle questions from concerned consumers, and it’s enlisting an independent auditor to oversee the new measures, which attempt to root out so-called CSAM, or child sexual abuse material. Apple also clarified Friday that the system would only flag cases where users had about 30 or more potentially illicit pictures.