Apple’s Newest iPhone Comes With a $0 Price Tag Again at AT&T
- Offers require a qualifying trade-in and unlimited data plan
- Discounts seek to extend subscriber growth, gain market share
This article is for subscribers only.
Let the iPhone 13 price wars begin.
With the debut of Apple Inc.’s newest phones, AT&T Inc. on Tuesday embarked on a second year of giveaways, offering the new iPhone 13 Pro free to new and existing customers who have qualifying trade-ins and unlimited data plans, a deal worth as much as $1,000. T-Mobile US Inc. is matching the iPhone 13 Pro credit, while Verizon Communications Inc. is offering up to $800.