How Fashion’s Megabrands Will Adapt to Post-Pandemic Customer Behavior

The luxury industry is in the process of reinventing how it connects with customers, many of whom have spent the past year and a half shopping domestically rather than abroad as free-spending tourists.

CEOs Francois-Henri Pinault of Kering and Bruno Pavlovsky of Chanel tell Imran Amed in the second episode of The Business of Fashion how their brands will adjust to a world where consumer habits may be forever changed by the pandemic. Meanwhile, industry expert Angelica Cheung explains how the all-important Chinese consumer will be driving this new dynamic.