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Ikea CEO Says Greenwashing Less Dangerous Than Silence on Climate
The furniture retailer plans to be "climate-positive" by 2030.
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With climate change the main threat to humanity, “greenwashing is less dangerous than silence,” says Jesper Brodin, chief executive officer of Swedish home-furnishings giant Ikea and Ingka Holding.
“I’m of the strong opinion that greenwashing is less dangerous than silence,” Brodin said. “We need to bring hope to people, we need to be accountable for actions we take and we need to tell people what we’ve done.”