Gernot Wagner on how individual actions can combat climate change
Personal efforts make a difference when they gather momentum across society, says a climate economist
By Gernot Wagner
IT IS tempting to dismiss personal responsibility for lowering one’s carbon footprint. After all, it was BP that popularised the concept in the mid-aughts, telling everyone that it was “time to go on a low-carbon diet”. The company knew full well how impossible that was, much like its own ambition to go “beyond petroleum.” Instead, sharply cutting emissions take changes in business operations, advances in technologies, new incentives for financing and muscular government policies—in addition to individual efforts.
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