, Columnist
Peloton’s Biggest Rival Is an Ex-Banker Cycling Through Watopia
While the company attracts attention with its recent fumbles, there are better options in health tech and the metaverse.
A more social element to fitness.
Photographer: Robert Cianflone/Getty Images
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At any given moment, dozens of cyclists are doing laps of Central Park, getting cheered on through the streets of London or sweating the climbs of Watopia. And they’re doing so at home in virtual reality.
As Peloton Interactive Inc. slashes staff, replaces its chief executive officer and entertains possible buyers after a massive drop in subscriber growth, another home-exercise company looks like a far stronger candidate for acquisition by a big-tech name looking to boost its product offering.