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This Is Where the Global Rich Go to Find Art’s Next Big Thing

The Venice Biennale has emerged as the place where curators, collectors, advisers, and artists come to a consensus on what art is important.
Courtesy of Carol Bove
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Halfway through her second eight-hour day of looking at art in the Venice Biennale, Maria Giulia Maramotti took a break outside the Punta Della Dogana, an exhibition space on the Grand Canal.

“It’s been interesting to understand what the art world thinks is relevant,” said Maramotti, the senior director of North American retail for Max Mara Ltd, which was founded by her grandfather. “I’ll go home knowing about some artists who I wouldn’t have necessarily thought about collecting, but who now I think could be interesting as a part of the Collezione Maramotti,” the family art collection based in Reggio Emilia, Italy.