`Game of Thrones' Author Bets Millions on a Desert Fantasy Land
- George R.R. Martin joins private equity in backing art venture
- ‘Quest for likes’ on social media drives experience economy
“Games of Thrones” may be nearing the end of its eight-year run, but creator George R.R. Martin’s fantasy pursuits continue to grow.
The prolific author is an investor in Meow Wolf, a New Mexico company that creates “immersive art” experiences with plans to expand beyond its Santa Fe base to Las Vegas, Denver, Washington and Phoenix.