Business

DeSantis Battles Disney to Help Him Outshine Trump

Picking a fight with a “woke” corporation lifts his profile without alienating the former president’s supporters.

Florida Governor Ron DeSantis at the Conservative Political Action Conference in Orlando on Feb. 24.

Photographer: Tristan Wheelock/Bloomberg
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It’s unusual for a governor to denounce one of his state’s biggest and most prominent employers. But Florida Governor Ron DeSantis’s attacks on Walt Disney Co. for criticizing a new law curtailing what schools can teach students about gender identity and sexual orientation aren’t likely to be a limited instance. Instead, they’re another sign that political fights—especially for presidential hopefuls like DeSantis—are expanding from legislatures to corporations and the business world.

Last month, under pressure from activists and its own employees, Disney put out a statement declaring that the legislation critics have dubbed the “Don’t Say Gay” law “should never have been passed and should never have been signed into law.” The company vowed to work to help get the legislation repealed or struck down in court.