Apple Extols Its Benefits to Retail Staff as It Faces Union Push

  • Company posts letters from management about benefits in stores
  • Move is one of company’s first responses to possible unions
A copy of Apple’s new benefits letter to retail employees obtained by Bloomberg.Source: Bloomberg
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Apple Inc., confronting unionization efforts at several of its stores, has begun holding meetings with employees and posting notices that extol the company’s benefits.

On Thursday, Apple began publishing laminated copies of a letter in store backrooms. The two-page note outlines benefits such as vacation time, a 401(k) plan, product discount programs and health insurance. The same memo has been posted in different US retail outlets, but each version is signed by the location’s individual managers.