Inside Twitter, Shuffled Jobs and Musk Tweets Dampen Morale
- Twitter moving employees to focus on short-term growth
- Employees frustrated with Musk, Dorsey tweets and jokes
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Twitter Inc. employees are enduring the whiplash of public commentary from the social network’s future owner, a changeover in leadership and a hiring freeze. On top of all that, some will be assigned new jobs as the company shifts away from its riskier projects.
Executives told workers of plans to pull back resources for some long-term ambitions, including audio spaces, newsletters and communities, in favor of focusing on more immediate needs, like user growth and personalization efforts, according to people familiar with the matter. That means many employees will be shuffled within the company’s consumer product group, the people said.