Hyperdrive

Elon Musk's 180 on Tesla Job Cuts Did Damage to His Credibility

Careless communication doesn’t go over well when the fate of roughly 100,000 employees is on the line.

Musk Pauses Hiring, Wants to Cut Tesla Staff by 10%: Reuters
Lock
This article is for subscribers only.

Stay on top of the electric car revolution by signing up to our Hyperdrive newsletter here.

In November, I wrote that Elon Musk appeared to be entering an Icarus Phase. Tesla and SpaceX were on a roll, Musk’s wealth was reaching new heights — his fortune peaked a day after the column published, at more than $340 billion — and he was flying awfully close to the sun.