Hyperdrive

Tesla Pulled Levers on Pricing and Cost During a Tough Quarter

Elon Musk took steps to set the carmaker up for stronger results in the second half.

An aerial view of Tesla’s factory in Fremont, California.

Photographer: JOSH EDELSON/AFP
Lock
This article is for subscribers only.

Stay on top of the electric car revolution by signing up to our Hyperdrive newsletter here.

It began with a bang — a huge party celebrating the opening of its newest plant in Austin, Texas — but Tesla’s second quarter didn’t stay ebullient.