The Great European Energy Crisis Is Now Coming for Your Food
- Energy rally is raising cost of everything from bread to sugar
- It’s a double whammy for firms contending with material costs
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At Brioche Pasquier’s 240,000 square feet factory about an hour away from London, every roll that comes out of giant gas-fired ovens now costs at least 50% more to make.
From butter to eggs and sugar, most of the raw materials the French baker uses to make croissants, brioches and pains au chocolat had already increased in price as commodities rallied over the past year. But the company is now also contending with soaring energy bills.