Apple Finds Its Next Big Business: Showing Ads on Your iPhone

Steve Jobs announces the since-discontinued iAd service in 2010.
Photographer: David Paul Morris

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Before it’s here, it’s on the Bloomberg Terminal

August 14, 2022 at 9:45 AM EDT

Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver. Also: The company slows its pace of acquiring startups, and Peloton embarks on a major overhaul.

Last week in Power On: Apple’s delay of iPadOS 16 and Stage Manager keeps the focus on the iPhone 14.

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Before it’s here, it’s on the Bloomberg Terminal

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