Future Of British Business
Rolex Prices to Drop Further as Supply Surges: Morgan Stanley
- Pre-owned watch market flooded with Rolex, Patek and AP
- Some brand prices are rising even as Rolex, Patek fall
Prices for the most popular pre-owned Rolex, Patek Philippe and Audemars Piguet watches will fall further as the market has been flooded with supply, analysts at Morgan Stanley said in a report.
After surging in 2021 and during the first quarter of 2022, an index of the most popular models from Daytona chronograph maker Rolex tracked by WatchCharts has fallen by 21% since the market peak in April. Prices for the most popular Nautilus-maker Patek Philippe references are down an average of 19% on the secondary market while those for Audemars Piguet, the maker of the Royal Oak, have declined 15% since the peak.