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Rolex Prices to Drop Further as Supply Surges: Morgan Stanley

  • Pre-owned watch market flooded with Rolex, Patek and AP
  • Some brand prices are rising even as Rolex, Patek fall

The WatchCharts index has fallen by 21% since the market peak in April.

Photographer: Emily Macinnes/Bloomberg

Prices for the most popular pre-owned Rolex, Patek Philippe and Audemars Piguet watches will fall further as the market has been flooded with supply, analysts at Morgan Stanley said in a report.

After surging in 2021 and during the first quarter of 2022, an index of the most popular models from Daytona chronograph maker Rolex tracked by WatchCharts has fallen by 21% since the market peak in April. Prices for the most popular Nautilus-maker Patek Philippe references are down an average of 19% on the secondary market while those for Audemars Piguet, the maker of the Royal Oak, have declined 15% since the peak.