Parmy Olson, Columnist

Chief Twit Elon Musk Makes a Mostly Disastrous Start

Twitter’s new owner is on track to make a mess of content moderation, one of the company’s biggest challenges.

October 31, 2022 at 12:37 PM EDT

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “We Are Anonymous.”

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Elon Musk has wasted no time in showing the world that Twitter Inc.’s new sheriff is in town — or rather its “chief twit” is. That was his new Twitter bio last week when he walked into the company’s San Francisco headquarters holding a sink, a gag prop for a tweet. He then made plans to radically change the company’s blue-badge verification policy and also tweeted (and deleted) a vile conspiracy theory about Nancy Pelosi’s husband that augurs a chaotic approach to content on the site. And according to a filing on Monday, Elon Musk is now the sole director of Twitter after the removal of the entire board.

So far, so Musk.

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