Nike to Open Its Own Virtual Sneaker Store and Trading Platform

Nike Inc. is opening an online store and trading platform for virtual sneakers as management pumps investment into the metaverse.

The world’s largest sportswear company will release its own goods on the .Swoosh platform, and users will be able to collect and show off their items on it. The digital products will include various types of tie-ins and some may unlock access to physical items, make them available in video games or provide entry to real-life events. Registration opens Nov. 18.