Sports
Learning from Losing: Toto Wolff’s F1 Playbook Built to Rebound
- Wolff plots a return to sport’s peak after win streak snapped
- Success coincided with Formula 1 racing’s US popularity surge
Toto Wolff has reached selfie fame.
The co-owner, chief executive officer and team principal of the Mercedes-AMG Petronas Formula 1 team doesn’t drive cars on a racetrack anymore, at least not professionally. Yet owing to the exploding popularity of the F1 circuit, and a star turn on Netflix Inc.’s hit documentary series Drive to Survive, the 50-year-old Austrian has turned into a head-turning celebrity across the sports world.