Ticketmaster Halts Taylor Swift Ticket Sales, Sending Live Nation Shares Down
- Pop sensation broke record for most sold on a single day
- Ticketmaster blames bot attacks for presale problems
Ticketmaster canceled plans to sell tickets to the general public on Friday for singer Taylor Swift’s upcoming tour, citing extraordinarily high demand and insufficient inventory.
The company said bot attacks and uninvited fans drove “unprecedented traffic” that caused website outages and long wait times during Tuesday’s ticket presale. The site was criticized for excessive wait times during the sale and Tennessee’s Attorney General is now investigating those complaints. The company said on Thursday that only about 15% of interactions across its site experienced issues.