Checkout Q&A
Ex-Starbucks Executive Aims to Build the Starbucks of Vertical Farming
Soli Organic CEO Matt Ryan talks about advertising produce and the benefits of dirt.
Soli Organic's growing system uses soil, like a field outdoors, rather than the hydroponics preferred by many competitors.
Source: Soli OrganicThis article is for subscribers only.
Matt Ryan is making a big bet on dirt.
The veteran marketer has worked on two of the world’s biggest brands in Disney and Starbucks. And now the 60-year-old is applying what he learned to vertical farming as chief executive officer of Soli Organic Inc.