Sports
Qatar’s $300 Billion World Cup Is Headed for an Epic Comedown
It was one of the most expensive marketing campaigns in history for a nation. But was it all worth it?
When Qatar was drawn out of the envelope as a future host of the World Cup back in 2010, it was doubtful the majority of football fans would have been able to find it on a map.
A dozen years, $300 billion and a raft of controversy later, one of the most expensive marketing campaigns in history will culminate with the tiny Gulf state hosting a final on Sunday between Argentina and France that’s expected to be watched by half the planet.