Hyperdrive
Tesla Offers $7,500 Discount in Rare Move to Lift Deliveries
- Perk mirrors expected change in US tax credit eligibility
- Carmaker is departing from Musk’s no-discounts, no-ads dictums
A Tesla Model 3 on carrier in front of a store in Rocklin, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Tesla Inc. is offering US consumers $7,500 to take delivery of its two highest-volume models before year-end, adding to indications the carmaker is struggling with demand.
The discount on new Model 3 sedans and Model Y sport utility vehicles is double what the company was offering earlier this month. It mirrors an anticipated change in how much of a tax credit certain consumers will be eligible for early next year.